Talking about cosmetic trends in 2019

Talking about cosmetic trends in 2019 ......

In comparison, investing in the supply chain is less risky, which makes cosmetic formula manufacturing and packaging companies gain a lot of investors' attention.

In recent years, the global beauty industry has seen a high level of M&A deals, and in addition to beauty brands, manufacturers of beauty products with strong competitive power have also become a big hit for investment.

Susan Roddy, director of Houlihan Lokey, an American multinational independent investment bank and financial services firm, said that the momentum of M&A in the beauty industry will not slow down, especially in the supply chain, and will continue to increase in 2019. Investing in the supply chain is less risky than investing in individual brands, which has given the beauty industry a lot of investor attention for formula manufacturing and packaging companies.

She said many emerging independent brands are relying on marketing to gradually enter the limelight, and they are looking for companies that can help them handle marketing, product development and supply chain.

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Brands that are about to go public

1. French anti-aging skincare brand Filorga has hired Goldman Sachs and BNP Paribas for its financial advisory and plans to go public in February next year.

2. Beauty and personal care brand management company PDC, beauty brand Morphe and internet beauty brand Glossier are also planning to go public.

Other brands' investment and M&A trends

1, Goldman Sachs will soon acquire Sun Bum, a sunscreen brand with annual sales of $50 million.

2, U.S. skincare brand Drunk Elephant had sales of about $100 million in 2018. Sources said the brand has attracted interest from large funds and strategic buyers.

3, U.S. skincare and makeup brand Tatcha nearly tripled sales in 2018 to $150 million. The brand's growth rate will attract more investors' attention for it, sources said.

4, British makeup brand Charlotte Tilbury, which has sales of about $150 million, has been the subject of acquisition rumors. in 2017, the brand received an investment from Sequoia Capital (Sequoia Capital). Sources said the brand is highly sought-after and will attract the attention of strategic buyers in the industry.

5, British skin care brand Elemis 2018 sales of about $ 140 million, is expected to reach $ 185 million in 2019. December 20, 2018, the U.S. investment bank Jefferies and Japan's Nomura Holdings (Normura) and a host of other buyers bid on the brand, the transaction will be completed in 2019.

6, color cosmetics brand Dose of Colors has annual sales of approximately between $50 million and $100 million. The brand previously gained consumer buzz for sales in the U.S. beauty store chain Ulta Beauty. The brand is in talks with potential buyers, according to sources.

7, health and beauty brand Moon Juice annual sales of about 50 million U.S. dollars, attracted the attention of some investors.

8、Pixi, a popular skin care and beauty brand with annual sales of about $30 million, has gained the attention of investors. People familiar with the matter said that the brand hired the bank FocalPoint Partners for its financial advice.

9, makeup brand Beautyblender was previously actively developing beauty products, with sales of about $150 million in 2018. The brand is conducting related consulting and exploring growth strategies such as selling.

10, anti-aging skin care brand Strivectin annual sales of $ 80 million, business conditions have turned around. Houlihan Lokey's acquisition of it is underway.

11, the pharmaceutical brand Babara Sturm is expected to reach $40 million in sales in 2019 and is receiving a lot of attention from private equity funds.

Beauty instruments and supplies

1, NuFACE, a microcurrent beauty instrument company, has annual sales of $40 million. They contacted investment bank Intrepid Investment Bankers for their financial advice.

2、Wetbrush, a hair care comb brand, hired investment bank Intrepid Investment Bankers for their financial consulting.

Beauty e-commerce

Space NK, a premium cosmetics e-commerce company with annual sales of $200 million and its own makeup brand Lipstick Queen and Eve Lom, is hiring Goldman Sachs to provide financial advice and explore possible strategic options, sources said.

2. Premium beauty shopping platform Cos Bar has hired financial institution Threadstone to advise it on financing.

A number of beauty industry giants have chosen to sell some of their brands, which has also attracted the attention of investors.

1, U.S. personal care giant Johnson&Johnson (Johnson & Johnson Group) is about to sell its skin care brand Roc.

2, German pharmaceutical and chemical group Bayer (Bayer) is considering a strategic restructuring, divesting its sunscreen brand Coppertone.

3, Nestlé SA (Switzerland) is divesting its skin health company. Industry insiders say Cetaphil (Stave) will attract the attention of many large private equity funds or potential large consumer goods companies.

12, U.S. professional pharmaceutical brands Perricone and Envy Medical were acquired by independent investment bank Piper Jaffray.

13、Rothschild made a takeover offer for French natural skin care brand Nuxe.

14、Jane Iredale, a hair and skin care brand, hired The Sage Group, a business management consultancy, to consult for it.

15、This Works, a beauty and health care brand, hired financial institution Baylor Klein to consult for it.

16、Financo, a boutique investment bank, will help BeautyBio, a beauty and skincare brand, with its financing consultation.